Jan 12, 2015
Today’s guests is an online marketing strategist and author of
several books on marketing, most notably The New Rules of Marketing
and PR with over 300,000 copies sold to date.
At the height of the dot-com boom, he was vice president of
marketing at NewsEdge Corporation, an online news distributor with
$70 million in revenue.
In 2002, after NewsEdge was sold he was fired.
Like any entrepreneur would do, he started his own business to
refine his ideas, work with select clients, and teach others
through writing and speaking.
The marketing programs he has since developed are responsible for
selling well over one billion dollars in products and services
worldwide.
Now, let’s hack…
David Meerman Scott.