Apr 14, 2015
My guest today is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, The Discipline of Content Strategy.
She is also one of the coolest, most passionate and friendly people that you could ever hope to meet.
Although we don’t avoid content strategy explicitly in this conversation, we are here to talk about her as an entrepreneur.
My guest is currently the CEO at Brain Traffic, and Founder of the Confab Content Strategy Conferences.
Her agency Brain Traffic is home to a team of renowned content strategists, serving clients like Hewlett Packard, Coca-Cola, Merck and Best Buy.
She currently lives south of me in the northern city of St. Paul, Minnesota with her two kids.
Let’s hack…
Kristina Halvorson
In this 37-minute episode Kristina Halvorson and I discuss:
- The one thing that you should do at the next conference you attend
- Being an introvert while getting out there and meeting people
- Decision Making - The good and The bad
- Understanding failure vs. going through a phase of growth
- Changing people's lives - her humbling experience