Jul 21, 2015
My guest today is a marketing expert, consultant, author, blogger for Fast Company Magazine, and a regular contributor to The Globe and Mails Report on Business section.
My guest is the author of Evergreen, which was an instant number
one bestseller in the sales and marketing section of Amazon.
Evergreen describes how companies can become so obsessed with
finding new customers that they lose valuable customers along the
way. Evergreen guides us on customer retention, experience and
strategy as my guest shows us how to cultivate enduring customer
loyalty that keeps businesses thriving.
Now, let's hack...
In this 35-minute episode Noah Fleming and Jon Nastor discuss: