Mar 23, 2015
Today's guest has recently ended a 34-year career as a serial
direct marketer, and has now made the transition from intrapreneur
to entrepreneur.
My guest made this transition while taking Boardroom Inc., which he
worked within and later became a partner of, from around $3 million
in revenues in 1981 to a high of $150 million, and creating
marketing messages that have reached well over 1 billion
people.
As of last January, my guest made the official and final step into
entrepreneurship with the launch of his own consulting business. To
kick off, he held a conference called The Titans of Direct Response
and featured today’s greatest direct marketing entrepreneurs.
Now, let's hack
Brian Kurtz.
In this 43-minute episode Brian Kurtz and I
discuss:
- Brian's entrepreneurial disclaimer
- Understanding the concept of 100 Zero (and why it matters)
- Surrounding yourself with the best and the brightest
- Why Brian doesn't like the idea of networking
- Becoming a contributor, rather than a connector
- Brian's epiphany and how it helps you right now
- Doing whatever it takes to find a mentor