Mar 23, 2015
Today's guest has recently ended a 34-year career as a serial
direct marketer, and has now made the transition from intrapreneur
My guest made this transition while taking Boardroom Inc., which he worked within and later became a partner of, from around $3 million in revenues in 1981 to a high of $150 million, and creating marketing messages that have reached well over 1 billion people.
As of last January, my guest made the official and final step into entrepreneurship with the launch of his own consulting business. To kick off, he held a conference called The Titans of Direct Response and featured today’s greatest direct marketing entrepreneurs.
Now, let's hack
In this 43-minute episode Brian Kurtz and I discuss: