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Jon Nastor's Hack the Entrepreneur

I wrote a book.

It's called How to Stop Procrastinating, Build a Business, and Do Work That Matters.

9,264 people bought it. You can get it for free at Hack the Entrepreneur Book.

Oct 17, 2014

I don’t know exactly when it was, but it was quite a few years back when I heard Ben Settle as a guest on the Copyblogger podcast Internet Marketing for Smart People.

On the show he was talking about selling and writing copy, and he said something that I can very clearly remember. He said: When you are writing an ad or trying to market your product, don’t tell me about your weed killer, tell me about my crabgrass!

That may be a fairly insignificant statement, but it’s one of those statements that has come back to me every time I have sat down to write a blog post or an email, and anytime a copywriter has ever shown me new sales copy for a salespage, landing page or an email campaign.

Ben writes an email every single day to his list and is relentless in his approach. I have been on this list for over 4 years and I still read nearly every single one of them.

I have learned a ton about sales and marketing from this guy and I am really happy to have him on the show today.


Let’s hack Ben Settle.

What you will learn in this episode:

  • How to profit from making mistakes
  • Dealing with customers that you don't want
  • People don't want independence, they want to be told what to do
  • Why people are like crabs in a bucket
  • Ben's first big risk in business (that got him out of client work)
  • How to create a killer joint venture deal

Links and resources mentioned: